Downoad the WIRED widget:
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Title: The AntiDrug
Client: DesktopWidgets.org
Producer: NYDesign.com
Businesses survive on advertising, with advertisers and their clients trekking the universe find next "big thing". Well, it seems Newsweek is right, it is the "Year of the Widget".
The "final frontier" of advertising has been tapped, says DesktopWidgets.org founder Marshall Gisser. "The formula is quite simple: find the one venue where the public places most of their attention, and make that space available to advertising agencies and their clients". Gisser pointed to the fact that most people – at home or work – frequent their PCs more than print mediums, TV ads, billboards and all other ad communications. "We've been in advertising and design for 22 years. We launched DesktopWidgets to offer advertisers the greatest market penetration: PC desktop communications. No other medium places advertisers' communications where consumers' eyes are fixed most. Widgets pusha company's presence and content each day, and all day, insuring far greater penetration than websites. Furthermore, our DesktopWidgets enable advertisers to update their communications as often as desired for one fee, and communicate with their audience in literally seconds. No other medium makes these claims, and we've spent 2 years perfecting this technology". (Gisser's team has recently been hired by Conde Nast and W Hotels to create cross promotional widget)
DesktopWidgets are mini-applications that appear on PC and Mac at start-up. But when clicked, watch out. These unobtrusive icons are robust with content and features. Once launched, they enlarge to display various links to internal and web-based data, RSS and XML feeds, links, multimedia and Flash. In essence, Gisser's widgets place an advertiser directly on consumer desktops each morning proactively. Unlike Yahoo! and Google widgets which require lengthy downloads, and two separate installs (the engine and the app) Gisser's widget are a single downoad and take 20 seconds. Those other widgets also lack Gisser's suite of features. But the clincher is that Gisser's DesktopWidgets are updatable by the advertiser 24/7, as often as desired, with those updates going live instantly. Advertisers obtain unlimited advertising for a one-time development fee.
And you don't need a browser: these widgets function independently, and can be designed as far as your mind can imagine. They even have smart open and close animations. Gisser's team developed a radio widget for a NY based station which streams live music, podcasts, and offers the station new advertising revenues from widget based interactive ad rotations. Gisser's widgets also include a "Send this widget" link to help grow a client's audience exponentially. (See www.5BucksAGallon.com) Manufacturers and retailers will benefit from DesktopWidgets' instant reach with new product news, sales and promos.
Gisser's patent pending widgets also deliver multimedia communications to any size audience in seconds...two things email can't do. Widget owners can even have their widgets designed to track detailed metrics. Widgets are downloaded from a website or received by email attachment and are quite small files.
DesktopWidgets offer consumers numbed by the 'rectangular' browser experiences, an engaging new way to enjoy information. And it places this info where they see it most...right on their desktops. Widgets satisfy an advertiser's wish to obtain focused attention on their communications, since there's no competition on desktops...while also insuring daily penetration of updatable communications.
To learn more, visit www.DesktopWidgets.org
AGENCIES:
See our Partner link
Marshall Gisser is founder of NYDesign.com, a 22-year-old marketing firm, and founder of DesktopWidgets.org
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Downoad the WFUV radio widget here (PC only)
| Conde nast-WIRED Magazine and W Hotels hire DesktopWidgets to build cross promo application |
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